Infographics are often elaborate, long graphics that incorporate the captions for various elements within the graphic itself.
A Hed is a journalistic term and an abbreviation for headline.
The hook is what draws them in and makes them read to the end.
A FOB is an acronym for Front of the book pieces.
A FOB is an acronym for For position only.
A dummy copy is fake verbiage inserted into a layout as a placeholder.
A deliverable is a part of the final projects you will be providing.
A dek is the second half of a headline, which often runs in italics just below the headline in newspapers.
A creative brief is a concise description of a project and the rationale behind it
Copywriting usually refers to writing business and promotional copy for clients.
The term copy refers to words you write
Consumer publications are the magazines and newspapers you see on the newsstands — and their online equivalents.